Social Media and Businesses: The Perfect Pair?
For my project I have decided to look deeper into the impact of social media on businesses. I will also be analyzing whether or not social media and businesses make a good pair. In recent years, social media has become a vital part of our daily lives. However, businesses have also started to use social media for various purposes, such as reaching a larger audience, connecting with existing customers, and gaining insight. I will examine how the use of social media differs between established brands and start-ups and compare how their strategies. Often times, small (or large) businesses go viral due to a Tweet or Instagram post, so I will look into how they use the traffic from viral posts to build their businesses; how do they keep up the momentum? Nonetheless, social media is not always positive. One messy post, and it can cause uproar, which can eventually be damaging to a business. This is why I plan to discuss both the positives and negatives of social media and whether or not o